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The CMI’s first Production Workshop was held in October 20-22, 2004 at the headquarters of American Public Media, the national production and distribution division of Minnesota Public Radio. The intensive three-day gathering brought together 13 participants for a series of stimulating sessions with award-winning producers and renowned keynote speakers.

This workshop was designed to:

· Provide training and encouragement in production and presentation
· Inspire producers and hosts to energize and develop new methods, styles and formats for classical music media
· Offer a collaborative atmosphere for the cultivation of new ideas
· Inspire and provoke!
Keynote speakers:
· Terry Teachout, music critic, arts journalist, author and ArtsJournal.com blogger
Keynote: “What to Learn from Howard Stern: Can Old and New Media Coexist?”
Document Read | Audio Listen (1:25:15s)

· Tod Machover, Professor of Music and Media at the MIT Media Lab
Keynote: Building Active Listeners through New Media Technology
Audio Listen (1:45:37s)
At the MIT Media Lab, Tod Machover is developing toys to make learning about music an interactive experience. Document Play with Hyperscore

Workshop presentations: Producing for radio and new media, led by American Public Media staff, including Peabody Award-winning producers:
· Finding the Creative Difference – Tom Voegeli (American Mavericks*, From the Top, Schickele Mix)
· Staying Curious: The Unexpected Interview – Brian Newhouse (Minnesota Orchestra, Music@Menlo)
· Style and Substance: Writing for Radio – Don Lee
· Radio Distribution – Chris Kohtz
· The Web Producer is Your Friend – John Pearson
· Media Rights – Mitzi Gramling
· Getting the Audience to Play with You (interactive websites) – Julia Schrenkler and Preston Wright (American Mavericks, Music@Menlo)
· Recording session of Saint Paul Sunday with host Bill McGlaughlin and the Borromeo String Quartet.

Workshop participants
Workshop presenters
Learn more about the Classical Music Initiative

For further inquiries, contact Lauren Dee, Classical Music Initiative Project Coordinator: LDee@mpr.org; 651-290-1498

*The American Mavericks® radio program is produced by American Public Media in association with the San Francisco Symphony and Michael Tilson Thomas Music Director.







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